Choosing a field of study can pose challenges sometimes, especially when considering the multitude of disciplines available. Factors such as skill development and post-graduation career opportunities are crucial considerations. In this article, I have listed explored in details, 11 monumental benefits of learning digital marketing in 2024 and beyond.
Contemplating on learning digital marketing? Trust me, its benefits are so mouth-watering you don’t want to miss it for any reason. Understanding the reasons frequently cited by candidates might aid in your decision-making process.
Learning Digital Marketing: What is Digital Marketing
Digital marketing, a subset of marketing, leverages online-based, internet, and multimedia technologies to promote products and services. Since its inception in the late 1990s, the industry has undergone significant growth, reshaping how organizations and businesses advertise their brands and engage with target audiences.
Today, digital marketing is a cornerstone of brand strategies, providing an effective means to connect with consumers who predominantly shop online using devices such as mobile phones, personal computers, and tablets, rather than visiting physical retail locations.
Digital Marketing Evolution and Practices
The field of digital marketing continues to evolve with daily technological advancements. Its current landscape encompasses crucial practices like search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, email marketing, and social media management.
Despite its ever-changing nature, digital marketing remains a nonlinear discipline, with professionals utilizing an array of tools to maximize impact. Through these specialized practices tailored for the digital realm, marketers can achieve diverse goals such as advertising products and services, reaching target audiences, fostering deep engagement, and enhancing brand awareness.
Various digital marketing methods play crucial roles in today’s business landscape, reaching a vast online audience. These include:
• Search Engine Optimization (SEO)
• Social Media
• Content Marketing
• Email Marketing
• Pay-Per-Click (PPC)
• Influencer Marketing
Given the significant shift towards online shopping, businesses heavily rely on digital marketing to connect with consumers using various devices such as smartphones, tablets, and laptops. Whether targeting a local or global audience, digital marketing is pivotal in driving brand visibility and increasing profitability.
Opting for a career in digital marketing provides abundant opportunities, as evidenced by the approximately 7,661 digital advertising agencies available in the UK in 2023. As businesses continue to recognize the importance of a strong online presence, the demand for skilled digital marketers is on the rise, making it a popular and rewarding career choice.
Here are 11 Major Reasons for Learning Digital Marketing:
The current evidence unmistakably indicates the upward trajectory of digital marketing, presenting an opportune moment to explore employment opportunities within the sector. For those who require further persuasion, we’ve compiled the top 11 reasons validating the value of acquiring digital marketing skills.
1. Increasing Demand for Digital Marketers
The first reason for learning digital marketing is that it has global high demands. With the continuous surge in digital marketing, the need for skilled digital marketers is on the rise. In 2021, the advertising and marketing sub-sector saw employment of 225,000 individuals, and digital advertising businesses in the UK exhibited an average annual growth of 6.1% from 2018 to 2023.
This surge in demand has positioned digital marketing as an excellent choice for individuals seeking abundant opportunities. Recognizing the significance of online brand promotion, businesses are expanding their digital marketing departments, indicating a growing industry.
Looking ahead, the demand for digital marketers is anticipated to persist and grow. This underscores the importance of acquiring relevant qualifications and delving into the profession through expert-led digital marketing courses.
2. Diverse Career Paths
Opting for a career in digital marketing comes with the distinct advantage of diverse career paths. The sector offers a broad range of roles, allowing specialization in areas such as social media, SEO, content creation, email marketing, and more. Regardless of your primary skills and interests, digital marketing offers roles that align with your needs, fostering personal and professional growth.
Moreover, transitioning between roles is seamless, thanks to the abundance of transferable skills and knowledge available across the various career paths within digital marketing. This flexibility means you’re not confined to a single job or company, providing ample opportunities for diversification.
3. Adaptable Work Environment
Even prior to the Covid-19 pandemic, digital marketing companies were at the forefront of implementing flexible working arrangements. Nowadays, it’s uncommon for a digital marketing job not to offer flexible working options, with many companies embracing work-from-home opportunities. While some positions may be entirely remote, a hybrid approach is often preferred.
The profession also appeals to freelancers, as the online nature of the role allows individuals to work from virtually anywhere in the world. This flexibility has contributed to the increasing popularity of digital marketing among digital nomads. Don’t miss reading Facebook Ad Management strategies and everything you need to know.
4. Skill Development Opportunities
Digital marketing encompasses a multitude of roles that expose individuals to various skill sets. In a competitive job market, having a diverse skill set is invaluable, making it beneficial to broaden your capabilities.
Whether it is website development, content creation, social media management, SEO, or PPC, the digital skills acquired are highly transferable. In the event that you decide to transition to another profession outside the realm of digital marketing, rest assured that the skills you’ve gained will prove advantageous in other sectors.
Development of Entrepreneurial Skills through Digital Marketing
Significant parallels exist between the skill sets of accomplished digital marketers and dynamic entrepreneurs. Enrolling in a reputable institution for digital marketing education ensures the acquisition of essential behavioral skills.
Digital marketers must embody traits such as proactive self-initiation, effective communication, adaptability to market changes, and proficiency in brand promotion. These qualities notably distinguish entrepreneurs, highlighting the symbiotic relationship between digital marketing and entrepreneurial success.
Moreover, digital marketers cultivate strong working relationships with clients, employing creative strategies to stimulate product interest. This interaction inherently fosters leadership qualities, positioning digital marketers as the forefront representatives of a brand.
5. Good Pay Packages
While money isn’t the sole motivator, the competitive salaries prevalent in the digital marketing field constitute a compelling reason to delve into this profession. Digital marketing salaries surpass those in many other industries, offering substantial earning potential for those aiming to advance their careers.
In the UK, the average digital marketing salary is £37,500, a figure that escalates significantly with seniority. As the demand for digital marketers rises and businesses allocate more funds to digital marketing initiatives, salary expectations are anticipated to continue ascending.
According to PayScale and Glassdoor, here are some digital marketing salary benchmarks for 2021:
• Digital Marketing Manager: $74,000 per year
• Social Media Manager: $44,000 per year
• SEO Manager: $80,000 per year
• Content Marketing Manager: $67,000 per year
• Product Marketing Manager: $114,000 per year
• Brand Marketing Manager: $87,000 per year
6. Fosters Creativity
For those with a penchant for creativity, digital marketing is an ideal avenue to explore. The role of a digital marketer allows you to intertwine your creative passion with your professional pursuits, whether specializing in videography, graphic design, copywriting, or any other facet within the sector.
With job responsibilities changing weekly, you have the opportunity to unleash your creative ideas across diverse roles and projects. The digital marketing realm values bold and innovative thinking, providing ample room for your creative instincts to flourish.
7. Dynamic Industry Expansion
Learning digital marketing is a profession that is in a constant state of growth, paralleled by the escalating financial investments businesses make in this domain. In 2022, the overall digital marketing spending in the UK reached £25.84 billion, a figure that continues to climb each year. This sustained upward trajectory paints a promising future for digital marketers.
As long as online technology evolves and our reliance on the internet persists, the digital marketing industry is poised to maintain its upward trajectory.
8. Favors Team Players and Collaborators
Critical digital marketing skills encompass teamwork, collaboration, and effective communication. If these traits resonate with you, the digital marketing field offers an ideal fit. Many digital marketing roles involve strategic problem-solving within a team.
Due to the diverse nature of job roles, collaboration with other departments is common, and you’ll often be expected to contribute where necessary. Strong working relationships are a hallmark of the digital marketing profession, fostering a supportive and close-knit team environment.
9. Learning Digital Marketing: Job Security
In an increasingly competitive job market and a world undergoing constant change, job security is a coveted attribute. The digital marketing industry, with its sustained growth, high demand, and diverse job roles, positions itself as a field with promising career longevity.
Notably, even during the challenges posed by the Covid-19 pandemic, the digital marketing sector remained resilient, with companies directing more of their marketing efforts online. If you seek a career with abundant opportunities, the potential for career advancement, and solid job security, embarking on a digital marketing career is a prudent choice.
10. Learning Digital Marketing: Steady, No Downturns
Another benefit of learning digital marketing is that the job is steady, it has no downturns, even during economic meltdown or pandemics. The resilience of digital marketing as a profession is evident in its ‘recession-proof’ nature. The perpetual demand for digital marketers across all sectors stems from the ubiquity of internet and computer usage in business operations.
Recent events, notably the pandemic, underscore the pandemic-proof aspect of digital marketing. The rapid shift of businesses online and the quest for innovative marketing approaches during challenging times have significantly increased the demand for digital marketers.
Choosing to study digital marketing, therefore, guarantees a worthwhile investment, ensuring a career path resistant to economic uncertainties.
11. Accessible Entry to the Professional Landscape
The last but not the least reason for learning digital marketing is that the eentry barrier for digital marketers is relatively low, offering numerous entry-level positions for individuals with limited experience in the field. While possessing the right qualifications and experience is advantageous, breaking into the field is feasible without an extensive background.
Whether you are a recent graduate or transitioning from another career, emphasizing relevant skills and maintaining a positive, creative mindset enhances your chances of securing a position. The digital marketing field accommodates a starting point for individuals from diverse backgrounds, providing the opportunity to climb the professional ladder through dedication and skill development.
