Website domain authority is very vital in all fronts. In this single and lengthy article today, I will be discussing, what actually is domain authority, Importance of ranking your website, and techniques for increasing your website domain authority. Domain authority is one of the most important things when it comes to SEO of any website. The term Domain Authority aka DA was introduced by Moz.
Domain authority and is given on a scale of 0 to 100. However, the ranking depends on certain factors such as inbound and outbound links of a website. If you want to have a high ranking website you need to improve your DA. The good side is that there are a number of techniques that you can adopt to improve the DA of your website.
I know many of you would have been wondering how to rank your website on the number 1 spot on Google search result. Worry no more; you already have your solution her staring at your face.
It is very vital for anyone doing SEO (search engine optimization) to understand that among the 200 different ranking factors on Google algorithm, domain authority is a must.
Since this article is a lengthy one, you are free to jump ahead to any section you are interested in reading. Do not miss reading how to setup a successful small business website.
What is Domain Authority?
Domain authority (DA) is a ranking metric that is used to predict how well a website is ranking on search engines.
As earlier mentioned, DA was created by Moz and assigns a score from 0 to 100. That means if your website has a high score, it will have a greater chance of performing well on search engine page results (SERPs).
Another definition of DA is that it shows the relevancy of a website/blog with respect to the site’s industry or a specific topic. And you can see the strength or authority of such domain in terms of rankings.
However, there is a slight difference between Domain Authority and Page Authority. Domain authority tells of your entire domains (and subdomains) ranking strength. On the other hand, page authority talks about the ranking ability of individual pages on your site.
So, what domain authority score should your target be for your site?
Good Domain Authority Score
So many factors are considered when calculating a domain authority. Giving you an idea of sites with good domain authority, websites like Google, Facebbok, Youtube, Linkedin, or Pinterest has high DA of between 90 and 100. But if your website is new, then your DA will be low between 1 – 5.
It is very important for you to know that it is easier to improve your site’s DA when it is within the range of 15 to 340 than it is when a site is already within 70 to 80 ranges. Therefore, to categorize what is a good domain authority, consider the ranges below:
• Below 30 – Poor
• 30 to 40 – Below average
• 40 to 50 – Average
• 50 to 60 – Good
• 60 to 70 – Very good
• Above 80 – Excellent
Please note that DA helps you predict and compare your website’s performance in search results with other websites in SERPs which motivates you to want to increase your DA to rank higher.
How Domain Authority is Calculated
Different online tools use their own methodology when it comes to calculating domain authority. Moz for instance uses over 40 different factors to give you a DA score.
The 5 most important factors that Moz use:
This counts the number of websites that are linking to your web page. It also considers the quality of these websites that provide your site an inbound link.
2. Link Profile
This calculates the internal and external links from the web page. So, if your post links to high authority websites and also gets linked back by other reputable sites, then you would get a higher score.
3. Root Domains
Moz also looks at the number of unique backlinks when it is looking at your link profile; for example, if you have 300 links but from a single website. Moz will count this as 1 root domain. It is therefore very important to get backlinks from different websites across the internet.
MozTrust checks the trustworthiness of the websites that are linking to your page. For instance, if you get a link from a university webpage, governmental site, or a large organization site then it will get give your site a high score.
5. Site Structure and User Friendliness
For achieving a high DA, Moz looks at your site structure and user friendliness. It therefore means you need to make sure that your site structure is easy for search engines to crawl your pages. And you also have to create a great user experience for your visitors.