Insurance

NGL Acquires Everplans, Laying a Foundation for Expansion to Become a Digital Leader in the Insurance and Employee Benefit Landscape

MADISON, Wis.–(BUSINESS WIRE)–National Guardian Life Insurance Company (NGL) is pleased to announce the acquisition of Everplans, a New York City-based digital life-planning and organization company. Everplans will remain a separate entity and operate as a wholly owned subsidiary of NGL. Together these companies will be able to provide families across the country with easy, affordable and accessible ways to prepare for the unexpected, and be able to securely track and manage vital information throughout their lives, and during challenging times.

“We have been helping people face life’s financial challenges with confidence, dignity and grace for over 100 years,” said Knut Olson, NGL president and CEO. “Aligning with a cutting-edge digital platform like Everplans, which is in the business of helping people prepare for the unexpected in an electronic and modern way, is a natural fit. Everplans’ advancements in the digital space will play an important role in accelerating our transformation into a digital leader within the insurance and financial products landscape.”

Everplans helps people manage, organize, securely store and share critical information with those in their lives who may need it during an emergency, or in the event of death. The company currently maintains a consumer subscription service, which is also offered by financial professionals, attorneys, insurance agents and employers. Everplans’ founders are also the authors of the recently released book, In Case You Get Hit by a Bus – How to Organize Your Life Now For When You’re Not Around Later (Workman Publishing).

“We couldn’t be more thrilled to be joining the NGL group of companies,” said Abby Schneiderman, Everplans co-founder and co-CEO. “Our mission is to help as many people as possible plan for the unexpected. Partnering with NGL will enable us to invest critical resources needed to continue developing our platform to best meet the needs of all of our customers. It’s a powerful and exciting step in our growth and evolution.”

As a mutual insurance company founded in 1909, NGL specializes in a suite of innovative insurance products for life’s journey, including individual and group products, and is committed to its over 1.27 million policyholders.

With NGL’s long-standing history of financial strength and stability, supporting Everplans’ growth initiatives by providing a capital commitment will quicken the pace of its innovation and allow for enhanced features for their customers.

Tim Schaefer, NGL’s senior vice president and chief digital officer has worked on other insurtech acquisitions in the last decade and stated, “After working with Abby, Adam, and the Everplans team for more than a year and seeing the power and potential of the digital platform they developed, I could not be more excited about how this can transform the customer experience in planning for the unexpected.”

Adam Seifer, co-founder and co-CEO of Everplans stressed the strategic alignment between NGL and Everplans. “Everplans utilizes the power of digital engagement to create highly personalized, and highly effective experiences,” he said. “With NGL, we can meet the needs of our evolving markets and growing customer base, in unique ways that best leverages each company’s strengths.”

Upon completion of the acquisition, the operating company, Everplans, will be a wholly owned subsidiary of NGL under NGL Holdings, Inc. Everplans will continue to service all its existing customers, as well as clients in the financial services, insurance and employer sectors. Everplans’ leadership team will remain, and the company will continue to maintain its New York City headquarters.

About Everplans

Founded in 2012 by Abby Schneiderman and Adam Seifer, Everplans is the leading digital tool that helps people organize, store, securely share and keep up to date all the important plans and information they need throughout their life and that their family would need in the event of an emergency. Everplans serves the clients, policyholders, and employees of 400+ companies, including some of the largest providers of insurance and financial services. Everplans can be found at; www.everplans.com; Facebook, LinkedIn, Instagram, Twitter.

About NGL

Established in 1909 National Guardian Life Insurance Company (NGL) is an insurance company headquartered in Madison, Wis. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products. Information about NGL can be found at www.nglic.com; Facebook: Facebook.com/NGLIC and LinkedIn: https://www.linkedin.com/company/national-guardian-life-insurance-company

Foley & Lardner LLP are serving as legal counsel and Grace Global Capital LLC as financial advisor to NGL.

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.

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