How to protect customer data in digital marketing

What is customer data protection?

Consumer privacy concerns the collection, control, use and protection of various transactional data by third party companies and data authorities. Refers to how Collecting information about your customers through online communications and in-person transactions creates a more accurate customer profile. In this very vital article, I will share 8 tested and proven tips to protect customer data in digital marketing.

This way we can provide a tailored experience that meets all your needs and expectations. However, there are standards you must follow when collecting and managing this data, such as taking preventative and protective measures to maintain security. It includes:

• Contact information
• Passwords and usernames
• Cookies for web browsing
• Purchase history
• Website behavior
• Identifiable Information
• Interaction with the application

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Examples of ways to protect consumer data

Companies use different data protection methods depending on the nature of the data collected, the systems and hardware available, industry-specific threats, and more. Common ways to protect consumer privacy are:

• Authorization of passwords and credentials for online accounts
• Encryption of stored data
• Verifying online transactions through a secondary method such as a text message
• Enable biometric identification such as fingerprint login
• Installing and updating security software
• Stay current on industry threats and concerns

Why is the protection of customer personal data important?

Personal data, when misused or poorly protected, can lead to identity theft, financial fraud and other problems that collectively cost people, businesses and governments millions of dollars each year. Common consumer privacy features offered by companies and government agencies include:

• “do not call” lists;
• verifying transactions by e-mail or telephone;
• undeniable email technologies;
• passwords and other authorization measures;
• digital signatures; and
• Biometric identification technology.

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Ways to secure customer data:

Here are nine ways you can better protect sensitive data and build trust with your customers.

1. Trust

Trust in maintaining very clear and honest privacy policies play a key role in motivating consumers to share their data with brands. However, according to HBR research, social media sites are among the least trusted among consumers. Deceiving customers about how their data is collected, stored, used and protected can lead to legal and reputational issues for a business.

2. Update, update, update

Many organizations postpone updating and patching their software until quieter periods, during which the risk of an attack may increase. In all markets that sell these exploits, hackers are constantly looking for new ways to exploit vulnerabilities. Updates cost money and can divert resources, but the security benefit of making even the smallest update can outweigh the downsides. Those who procrastinate or ignore tasks such as updating software and replacing legacy applications are not only putting their own brand at risk, but also the privacy of their customers.

3. Be transparent about how customer data is used

Customers may be hesitant to share information with brands, largely due to a lack of transparency between businesses and customers about how their data is being used. Transparency may go against traditional business practices, but in the modern business-to-consumer relationship, it can add real value to products and services while strengthening brand loyalty.

4. Verify private data, don’t store it

As security breaches regularly affect businesses, it’s important to distinguish between collecting the data you need (addresses and names) and the data you don’t (stored credit card information).

5. Minimize data availability

With the rise of remote work, IT departments are struggling to keep up with the increased security risks posed by more devices entering and leaving the infrastructure. And that dynamic will only get more difficult with the work-from-home revolution by 2020 and is expected to continue to do so.

6. Use common sense

Despite the increasing sophistication of protecting sensitive and ultimately valuable customer data from attack, perhaps the best weapon against it is common sense efforts. No matter how advanced technology is, companies cannot protect themselves from oversights and human error. Devote the time and resources needed to protect sensitive customer information, from employee training to re-evaluating the sending of sensitive information via email to regularly changing passwords. It makes sense to invest and build a culture of collective responsibility for it.

7. Protect the data we collect

This includes determining who has access to data and properly securing our company databases, networks and websites. Additionally, when storing or transmitting sensitive data, organizations should use encryption standards appropriate to their business needs. You should also deploy firewalls to prevent unauthorized users from accessing sensitive information.

8. Stay current

Invest in the latest security software, operating system and web browser to protect against malicious hacks. Outdated programs can be easily compromised, so updating your system regularly can improve your defenses against malware and viruses. It is also very important to establish up-to-date procedures for maintaining the security of corporate networks and software. In the event of a security breach, such practices could affect the company’s liability.


Emebu BON is the publisher and senior admin of and its network of sites. He is a creative professional from Nigeria. He is a web designer that is dedicated to helping individuals and corporate bodies of all sizes register their presence online by setting up befitting website/blog for them.

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