I want to start by saying thank you very much for the introduction of a new generation of mobile phones, the business industry and marketing now have new market resources to be marketed and advertised. In short, mobile marketing for business is one of the most effective ways to reach certain target audiences and with the right mobile marketing campaigns, it is very possible to attract a large number of potential clients with it rather than with the form of advertising and other promotions at this time. In this article, I will be revealing to you tested and proven 7 tips to boost your business with mobile marketing.
Business organizations that currently use mobile text marketing can easily interact with their potential customers directly, so it’s no wonder why mobile SMS marketing is expected to be one of the most successful and cost -effective promotional campaigns in this industry. Read also 11 benefits of operating as a family business.
With millions of mobile users and billions of text messages sent and received from day to day, this is indeed one of the most successful forms of communication now. What a business must do is access a small portion of the volume of all mobile users. That will, by itself, will be more than enough to start any business. What you need to remember is that, although marketing and mobile SMS ads usually combine opt-in or permission-based techniques, the most important part are to gain the trust of most of your opt-in list.
Small businesses are some sectors that have many acquisitions from mobile text marketing because they have relatively limited resources. This means that, if they can find marketing approach that will allow them to succeed in reaching their target market, they will end up with a higher conversion level in the end. So, if you are a small business owner, you will definitely have to learn more about mobile text marketing to improve and benefit all your business.
Just like with other forms of marketing, both in print or online media, mobile marketing is a unique way that can utilize the full marketers to reach certain target audiences without spending a lot of money for the construction of the list. And although this is a very new marketing concept, it has shown a lot of potential in brand marketing, service promotion, product sales, and sending marketing messages to the target audience. In fact, with a well-planned mobile marketing campaign, this can help each marketer make a large enough opt-in list, send people to certain events or locations, and increase overall brand awareness in the market.
How to boost your business with mobile marketing:
The faster trade rate is getting faster. Now, consumers can access the website while they are traveling. Do you have a website that is optimized for mobile? Not sure if you are ready to add mobile to your sales channel. Let’s see if this stat will change your mind.
More than 62% of consumers with mobile devices connected to the web buy goods via mobile.
IPhone, men and adults aged 30-49 purchases are more frequent, buying goods in more categories and generally spend more time shopping than their colleagues. Overall iPhone users also spend more than 66% of reports spending $ 250 or more for mobile purchases in the last 12 months. BlackBerry users are ranked second with 58% spending $ 250 or more.
1. Integration of Social Media
This is one that is slowly increasingly popular. There are several ways of mobile marketing that can be integrated, one of the most obvious is to tell your customers/fans who already exist and fans from certain promotions that your Facebook or Twitter page has. This in turn will direct the traffic back to your Facebook or Twitter page, thus increasing “like” you, followers and increase brand awareness online.
However, to maximize the effectiveness of this effort, you must give them a reason to want to return to your page to participate. This is where having a pretty good incentive will be useful, but it must be something in the target fan segment or customer (yes they are different) will be interested.
This is another good tip, don’t just give them a reason for it to return to the page, but make it so they must “like” or follow your page or Twitter to meet the requirements, using the Tab functionality reveals for the Facebook page. Remember you not only want to attract existing fans and customers, but you also want a new one that can ultimately become an evangelist or brand customer.
Another way to marketing SMS can be integrated is to tell customers about special offers and available coupons so that they can visit your Facebook page to be redeemed. The more paths that your business can identify to issue news about your offers, products, and services, the more customers will flock to your front door to buy.
2. Optimize your email for mobile
Your email marketing campaign must be part of your mobile strategy. According to the latest US consumer device preference report from Movableink, 66% of all emails are opened via smartphones or devices. Your email opportunity read on the phone means you are unable to send emails that cannot be read or optimized for mobile; your customers will only continue. Relevant personalization can also help your mobile efforts. Personalization tactics can help encourage users to open the email you send and ensure that your information is resonating with the reader.
3. Make mobile payments easy
Have a friend who tries the Starbucks gold card? Then you know how important the brand mobile payment application is. Apple’s wallet supports mobile payments, along with Google, Paypal, and square wallets. This easy -to -use application is equipped with fraud protection and makes it simple for customers to buy confidently when they visit your mobile device.
Your business will appear as a shopping option in the payment application itself, making you more prospects and make your brand visible at the national level. Mobile payments work very well with the loyalty program, as shown by the success of the Starbucks Gold Card Initiative.
4. Be unique in your own way
Mobile Commerce is in its defense stage which presents a great opportunity to stand out and distinguish your brand from competitors. Those who succeed in doing something new will “wow” customers, increase brand awareness and give them something positive to talk about and share with others. One strategy that has worked well is to offer a special VIP OPT-in promotion that will take it to your mobile shop or even return to your retail store.
5. Place your code
One of the most valuable benefits of SMS marketing is its ability to be integrated with other marketing media. Place your long code or short code (5 digits or 7 digits) on radio, television, newspapers or Facebook advertisements that can be used by directions that meet the requirements to send messages to show their interest in buying the product or service you provide.
This may not look like differences, but think if your potential customers are in their driving cars, hear advertisements and want more information but cannot capture the office number to be contacted or websites to visit; Or if they drive through the billboard and cannot capture all information because they rush to work; What about reading the newspaper but they are too busy to pick up the phone and call … You understand what I mean. This is not a method, but more than additional comfort and facilitates the methods provided in the eyes of your customers, most importantly.
Also, this lead method is a good way to improve and/or build your list for SMS marketing and SMS promotions in the future. In an effort to increase the effectiveness of Opt-in offerings and give customers reasons to pay attention to your ad, and want to respond well.
6. Personalize your experience
Personalization of your mobile site creates a unique end user experience that can cause brand loyalty and increase sales conversion. Many companies have not yet discussed mobile trade opportunities to implement personalization as a basis for their optimization but because mobile shopping sites display a little content, it is very important that all supply and products are relevant to each individual consumer.
Example: All new visitors are given a cookie when they land on your mobile website. This cookie will then track the user from the first click. Even before shopping clicking items or categories, your mobile website has personalized based on how the person arrives like from the keyword Paid Search.
7. Catch important data
This just makes sense, right? If consumers visit your mobile window, then they are actively interested in certain brands. By asking consumers to provide email and mobile number is a good way to communicate with them in the future. This important information can be used to send sales offers, coupons, company news, and other information. This will help grow your mobile opt-in list.