Your company’s brand name serves as its default identity. Even if an influencer or celebrity endorses your brand, your brand name and the image it leaves on buyers will always precede your firm’s identity. By selecting the proper brand name, you can influence your company’s future and boost its success. Believe us when we say that many businesses have failed because their founders were unable to match their success in building a distinct product with their brand names.
These entrepreneurs picked names that were dull, insulting, or tone-deaf, which caused serious difficulties for their company. And if you’re not sure how to create a great business name that will make your brand stand out, keep reading because we’ve created this simple guide for you. Take a look at these premium domain names at a giveaway price.
Three Common Naming Mistakes to Avoid at All Costs:
1. Names With a Negative Interpretation
When addressing difficult social issues, customers frequently voice their opinions. So, if your company decides to speak out against these issues, even if it does so in a manner unrelated to your brand/product name, you will lose customers since those who disagree with your viewpoint will be less likely to utilize your services.
Names like ‘Yikes’ and ‘Typo,’ two terrible names chosen by Colourpop for their darkest shades of cosmetics, will only attract criticism since they are insulting and degrading to a large share of their audience. Even if you want to give your business an edgy tone, avoid names like ‘666 cold preparation,’ ‘Rape,’ and ‘Pee Cola,’ which are cringe-worthy and could offend a good portion of your key demographic.
Also, try to avoid any politically sensitive issues, or at the barest minimum, manage them with extreme caution; otherwise, your firm might wind up like MyPillow, Harry’s Razor, or Gillette.
2. Complex Brand Names
Short, simple names are good for your brand because they are memorable and easy to search for on the internet. Simple, memorable, and distinctive company names are far more likely to attract clients.
If your company’s name is too difficult to pronounce, you risk losing customers to competitors with simple, plain, and exciting names.
Unfortunately, many businesses have overlooked the importance of selecting a memorable company name, ignoring the fact that firms such as Amazon, Apple, and Target have used their great brand names to cement themselves in the minds of consumers.
Take it from us: clients prefer short, simple names rather than big, intricate ones. So, when naming your firm, make it a point to visit a reputable naming platform and select some great company names for sale.
3. Names With Unfavorable Foreign Translations
Words have different meanings to different individuals, and the same applies to names, as they are also words. People from all over the world will get acquainted with your company, either through marketing or by chance, and if your company’s brand name offends your customers in their local language, they will switch to other products rather than yours.
Customers were ready to abandon established companies such as Nokia because their flagship phone was named ‘Lumia,’ which is a slang term for ‘prostitute’ in Spanish. The same thing happened to Mazda’s Laputa, which was also a Spanish word for ‘the whore.’
Similar to how Spanish buyers abandoned these items, people would also abandon any product with an awful name. To certify that the name you choose is not insulting to clients in other nations, conduct an extensive linguistic study to ensure that customers will not find it offensive.
Therefore, whether you’re running a small startup or managing a major corporation, consider how people in different parts of the world view and engage with your brand name.
Constantly Prioritize Your Customers
One of the most disturbing facts about branding is that the potential for mistakes to quickly define your whole company in the eyes of potential customers is extremely high.
So, prioritize your customer’s desires and be sure that whatever branding choice you make, like coming up with a name or tone that resonates with them. Remember that failing to fulfill the needs of both the firm and its consumers is frequently the root cause of poor brand names.
And because these names are created without proper research of brands and customers, they end up misrepresenting the brand, annoying customers, and negatively impacting sales. Hence, pay close attention to your company, and give it a distinct brand name and identity that clients recognize.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.