FACEBOOK wants to pay users to deactivate their accounts for one to six weeks as part of a social experiment.
The social media giant is willing to pay Facebook and Instagram users up to $120 (£93) if they deactivate before the end of September.
Deactivating is different to permanent deletion and means you can get your account back exactly like it was before.
It seems Facebook is targeting US users for it’s latest experiment as it wants to examine the role it plays in the 2020 US presidential election.
That election is set to take place on November 4.
Facebook seems to want to examine if there’s a difference in political opinion between those who continue to use Facebook and Instagram in the run up to the election and those who don’t.
It’s expecting around 200,000 to 400,000 people to take part in the paid survey.
Facebook spokesperson Liz Bourgeois recently tweeted: “Anyone who chooses to opt-in – whether it’s completing surveys or deactivating FB or IG for a period of time – will be compensated.
“This is fairly standard for this type of academic research.”
Facebook explained: “Representative, scientific samples of people in the US will be selected and invited to participate in the study.
“Some potential participants will see a notice in Facebook or Instagram inviting them to take part in the study.
“Study samples will be designed to ensure that participants mirror the diversity of the US adult population, as well as users of Facebook and Instagram.”
Users who choose to take part in the study can decide if they want to be paid $10, $15 or $20 a week to take part.
Last week, CEO Mark Zuckerberg announced Facebook would also be banning political ads in the run up to the presidential election.
Zuckerberg said: “We all have a responsibility to protect our democracy.
“That means helping people register and vote, clearing up confusion about how this election will work, and taking steps to reduce the chances of violence and unrest.”
How to deactivate your Facebook account
Deactivating your Facebook account is easy and takes just a few seconds. Here’s what you need to do…
- Log in to your Facebook account
- Click the small down arrow located in the upper right-hand corner of your Facebook homepage
- Find ‘Settings’ and click on it
- Hover over ‘Manage Account’ and click on ‘Edit’
- Click on ‘Deactivate your account’ at the bottom of the opened tab
- Complete the form and click ‘Deactivate’ at bottom of the page
If you change your mind and want to reactivate your Facebook account, all you have to do is log back into Facebook with your details.
Your profile and account will be restored and you will not have lost anything.
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In other news, Instagram Stories have started to appear on Facebook.
Facebook sparked widespread fury over a threat to ban news stories in Australia.
And, it recently revealed that it has dismantled a Russian ‘influence operation’ made up of accounts and pages spreading fake news.
What are your thoughts on Facebook’s deactivation survey? Let us know in the comments…
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