Business Ideas

Benefits of using expired domains to boost your business website

It is a common knowledge that using an expired domain provides you the needed shortcut to expand your online business. Whenever you are interested in having a new website for your personal blog or business, getting an expired domain is a must you might. Here in this article, lets quickly look at some amazing benefits of using expired domains to boost your business website.

If you are not sure how this can help your business website, no worries. This article details several ways that you can use expired domains to your advantage. Before we get into that, here’s a quick review of what expired domains involve.

What Are Expired Domains?

These are domains whose owners have failed to renew them. They may have previously pointed to an IP address before but don’t anymore. IP addresses are what internet hosts use. They require a Domain Name System (DNS) server that translates the name of your domain into IP addresses.

If you have an expired domain, the DNS won’t be able to connect it to an IP address. This results in the website not loading when others search for it. Any information, files, or pages on the website are temporarily disabled until the domain is renewed.

Read Also: How to market your business effectively using a website

Why You Need Expired Domains

Buying an expired domain can greatly help the SEO of your website. In turn, this will help you rank higher on search engines. It helps your SEO in the following ways:

• Allowing you to find high-authority websites with good backlink profiles.
• Giving you the ability to utilize that backlink profile to score links from broken URLs.
• Using 301 directs to help forward broken pages to your new website page.

Never buy an expired domain just because it’s cheaper. Here are some of the things that you should examine before you buy an expired domain.

• The metrics of the website.
• The age of the website.
• The health of the backlink profile.
• Whether it is a PBN (link wheel, link pyramid) or not.

When To Buy Expired Domains

You can buy an expired domain within 1 to 30 days after it expires. This is what you call the “grace” period. When the previous owner of the domain fails to re-register it, anyone who has registered an interest in purchasing the domain name will be notified.

The Many Benefits of Using Expired Domains:

Many newbies are confused about expired domain names, expired domains, and expired websites. This section focuses on expired domains, which are domains available for re-registration because the owner did not take action after the domain contract expired. Here are four uses of expired domains for expanding your online business.

1. Give Authority To Your Site

Building a new website from scratch means you start from zero and work your way up to success. Building your website design, content, and authority is no easy task and requires a lot of time and effort. This means building new content and backlinks that will help your website rank higher in search engines.

There are some easier and faster ways to give your site authority. One method is to buy an expired domain so you can use its existing SEO value. This will help boost your website ranking in a shorter duration. At the same time, you will not need to build another website from scratch.

2. Target The Right Traffic

When you buy an old website or expired domain with good metrics and a lot of traffic, you’re also buying its existing traffic. The “right traffic” means the market demographics – the prospective customers – that are most likely to buy your goods or services. That’s why you should confirm at the outset that you are buying an expired domain that falls within your business niche.

3. Rank Higher In Search Engines

Few people know that domain age is one of the aspects that search engines such as Google consider when ranking a site. This is because the older domains are considered more established than younger ones. At the same time, because spammers tend to jump from one domain to another, your older domain signifies to everyone that your website is not spamming. In short, older sites carry more weight when they’re ranked, particularly if they contain quality content.

4. Backlink Content To Your Website

Link-building is an important part of SEO strategy. The more backlinks your content has, the higher you rank, but only as long as the backlinks are from quality websites. You can use your expired domain to build a mini-site whose main purpose is to link back to your main website or blog.

Adding some content to your newly renewed website won’t allow users to know what the main purpose of your site actually is. Avoid hosting expired domains on the same IP address or server where possible. This will help create a more natural and organic link to your main website.

5. Redirect The Site

If you want to transfer the link juice of an expired domain to your main website without going through the process of setting up a mini-site, you can skip ahead by simply redirecting the old domain to your main website. This can be done via a 301 redirect.

For example, if the expired domain is, you can have it automatically redirected to your main site,

Again, the reasoning here is that if the expired domain has a high SEO value because of the backlinks that it has accrued over the years, all that ranking value will be transferred to your main website.

Keep in mind that for the above three purposes, the domain name must be in a similar industry as your main site.

6. Sell It For Profit

Another reason people purchase domains that expired is simply to sell them. This is also known as domain flipping, and some people earn their livelihood from it.

While buying expired domains to improve your website ranking seems like an inviting prospect, you have to remember to conduct proper research to avoid certain pitfalls such as penalties that might be associated with the expired domain. Some of the most important aspects to check before purchasing an expired domain include:

• Domain history
• Domain authority
• Page authority
• Backlink profile
• Organic traffic
• Page speed


The takeaway here is that Efogator Media Enterprise have decided to be giving away 1 free premium expired domain every week, all you have to do is visit this page every week. The giveaway becomes yours if you see it and register it first.

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