The overall success of every website is measured by the traffic it receives on a daily or monthly basic. Therefore, extra attention must be given to driving traffic. Whatever niche, or the purpose your website was published, you need visitors.
Do you know that so many successful websites depend on returning visitors to account for a major part of their traffic? And returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just fades away.
For this reason, work hard to keep your visitors coming back to your site with the following methods:
1.) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about the trends; this I because human beings are very curious creatures who will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
2) Start a forum, chat room or shout box
When you start a forum, chat room or shout box, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something new to read on your site. This is the most widely known and most effective method of attracting returning visitors, but because so many website owners are very lazy, they are unable to write fresh articles as required.
Remember, even you or anyone will want to browse a site that looks the same in 30 days without new contents, so keep your site updated with fresh posts on a regular basics.