Understanding Domain Authority

Domain Authority (DA) represents the best prediction of a website which can rank high in search engines. Domain Authority (DA) is a website metric developed by Moz.

It is one of the most important numbers known to SEOs. The greater the DA of your site, the more likely you are to have strong traffic and high rank.

If the Domain Authority of your site is above 36, then your site is considered to show some authority in search engines. In simple words, A Domain Authority is a metric to show the number of root domains which link to different pages on your website, instead having all links pointing to your homepage alone.

Read: 7 Practical Steps to Improving Your Domain Authority

Domain authority is a very vital factor in your quest for a better search engine ranking. If your domain authority is below 20 for instance, your site will not be ranking well for your focused keywords.

In the same way having a better DA score can do well if you are looking for more authority and you rank for more terms. This indirectly means you get better monetization offers through paid posts.

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If you want to increase domain authority, you need to keep these very vital points in mind.

So if your website has more number of links from different pages, it’s considered to rank better than other websites which link to their home page. However, the Domain Authority rank is calculated by combining few metrics like root domains, number of total links, mozRank, mozTrust and etc.

Friends, before we go over how you can improve your DA, there are some few things you need to know about Domain Authority.

Now, let me share a few key facts about DA. This information will help you better understand exactly how you can move your DA upward:

Domain authority is based on a lot of factors. Primarily, these are link profile factors such as how many backward links are pointing to your website and how authoritative those sites are.

It is not an easy task to gain a DA number of 100. However, sites like Facebook, Yahoo and Google have it, so don’t be disappointed if you never hit 100.

Domain Authority is difficult to influence directly. You can’t change your DA score like you can change your Meta tags, however, there are certain practical things you can to improve you’re the DA of your site.

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Read: 7 Practical Steps to Improving Your Domain Authority





  1. Abuku Orode June 17, 2016
    • Emebu Blessing June 17, 2016

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