Increasing your chances of your blog pages appearing among the first ten in SERP is the main focus of this post. Improving Pagerank to increase Google serp takes some bit of tricks to actualize.
A SERP is a page displaying the results of something that has been searched by a search engine. The top search sites include Google, Yahoo Search and the Bing from MSN.
When we want to look or search something on the internet and do not know which website to look for, we usually take the help of different search sites.
On typing certain keywords of the thing that we need to look for on the internet, on the search engine’s search bar, we find that the results are displayed in a page, if there are many results; they are displayed in more than one page.
What is SERP?
SERP means Search Engine Results Page; search engines displayed results of something that you typed into the search box. These results or pages are called SERPS, your objective is to get on page one of these result pages so people looking for what you have to offer will find you!
The patterns of an SERP are not the same for all the search engines. They differ with the engines that are used. In addition, the results may differ according to the engines. Few of them have certain connections with few websites and accordingly as per the type of search, these sites are displayed on the top, while the others, which do not have connections, are displayed later.
There are varying opinions regarding the terms Search Engine Results Page (SERP) and PageRank (PR). Many say that these two are entirely different, independent and are not related with one another while others say they are directly related, as one decreases the other follows and as one improves the other one increases.
It doesn’t need to be an expert in SEO to explain the relevance, difference and relation of these two terms. One just got to have an open mind and understand the algorithm that is presented by the Google Corporate Technology.
What is PageRank?
So now let’s define what is PageRank or PR. Stated briefly, PR is a trademark of Google, it belongs only to Google and it is used to rank websites to show their importance, quality and popularity in the Internet. Valuation of PR is all about quality links pointing to a certain website. Now there are many reasons why websites link to other websites, it might be there importance, useful content, reference or quality.
These links also serve as votes and the more quality backlinks a website acquires from other websites, it is assumed that its PR will be higher. These links will be evaluated by Google and will be used in the computation of a website’s PR.
Improving PageRank will Increase Your Rank in SERP
“PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.”
The above is quoted from Google Corporate Technology Overview (at the time of this writing). It is self-explanatory and clearly states that improving your PR will definitely increase your chances in landing at the top results. Take note that this is only one way on how Google decides which websites will be chosen to be listed at the top of SERP; another way will be discussed later. Now, the direct relation of PR to SERP is presented plainly here.
If a website’s PR increases then the chances of having a good listing in SERP also improve but take note, it does not always work the other way around or vice versa, having a low PR does not always mean a website’s status in SERP will lessen or drop.
Your Rank in SERP Can Increase Even with a Low or No PageRank
“Hypertext-Matching Analysis: Our search engine also analyzes page content….our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user’s query.”
Again, the above is quoted from Google Corporate Technology Overview (at the time of this writing). This is the second way on how Google determines which websites will be presented at the top search results. This method does not require the use of PR but rather the relevance of the content based on the keywords being searched by Internet users.
This is the reason why some websites even with zero or low PR or which are new in the Internet lands at the top ten search results. This is also the reason why some webmasters might say to go for SERP and not PR, not knowing that PR also plays an important role in SERP rank.
They don’t realize that the relevance of content matched against the keywords being searched is the method being used on who lands at the top search results. So in my opinion, if two competing Web pages having similar content and targeting the same set of keywords are indexed, the one with the higher PR will be rightfully chosen.