Expository Interview with a Very Focused Blogger: Ikechi Awazie

Today, I am bringing you guys another focused blogger of our time; he is a Nigerian, and a man that has caught my attention for some time now. he is quite new in the industry but has come a long way ahead of many in terms of understanding blogging.

He has a way of doing his things, Ikechi is a man I know to be disciplined, I am 100% sure that you will learn a lot from him; lets meet Ikechi.

Efogator: Please tell us your name
Ikechi: My name is Ikechi Awazie

Efogator: Tell us where you are from and a little about yourself
Ikechi: I am from Nigeria. Apart from being a blogger, I am an I.T Support Officer for an NGO. I love writing and that is because I am a fan of knowledge and a learning nerd.

Efogator: Tell us about your blog and how you got into blogging?
Ikechi: I began blogging in June 2013. Before I started blogging, I was writing on platforms like Hubpages, Ezinearticles, and Sooper etc. Initially, I did not take blogging serious and was just writing for fun. I had been researching about blogging and reading every article on the subject.

However, I decided to walk the path of blogging and Be A Light To The World was born with a focus in the Personal Development niche. Its mission is to provide tips on personal development and inspiring stories that will enable one to make a difference in the community and world.

Efogator: What were the challenges you faced at the beginning of your blogging career?
Ikechi: At the beginning, I had the issue of engagement; I was not getting that much engagement and it seemed that my blog was a ghost town. My break came when I came across Harleena’s blog and joined the Aha-Now Community. I joined an awesome community and there I got to make friends and know other pro-bloggers. After writing my first guest post in ABC Community, that is when I started getting lots of engagement and requests for guest post.

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I haven’t arrived there yet and I am still learning as you know Blogging is a journey with its challenges but it also provides lots of opportunities. I do enjoy the learning process and that is the exciting thing about it.

Efogator: How long have you been blogging?
Ikechi: This month marks two years of blogging.

Efogator: What is your main source of traffic generation?
Ikechi: My main source of traffic is from Social Media. I also get organic traffic from Search engines too. I also noticed recently that I am getting traffic from Disqus community.

Efogator: If your blog generates income, what is your main source of income in your blog?
Ikechi: Well, my blog isn’t generating any income yet. However having a blog has opened a lot of opportunities. My blog has opened doors for me in terms of consulting (Content Marketing and website design)

Efogator: Who are the 4 bloggers that has inspired you so much?
Ikechi: This is so difficult to answer because so many bloggers have inspired me in different areas. If I were to mention each and every blogger I would write a 5000 word post LOL. Where would I start from?

I believe that every blogger that I have been opportune to know is an inspiration and I learn from everyone so it is difficult to mention names as I value people so much.

However, I give Kudos to all ABC Members, Harleena, Rohan, Vinay, Yvonne, Donna, Adrienne, Yatin, Nisha, Nikshep, Jacqueline, Lenie, Vid, Max, Sasidhar, Emebu, and my readers for supporting me.

Efogator: In this age of high competition in blogging, what do you do to stand out?
Ikechi: I don’t think about competition in blogging; I think about collaboration. True that there are so many blogs out there especially in my niche but I do not see them as competition. Instead, I give my readers an opportunity to see a topic or issue from another angle.

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I believe that everyone can make a difference and this is what I show to my readers in my blog. You do not need to think about the competition to stand out. You just have to be yourself, with your voice and you will definitely stand out as long as you are solving your reader’s problems.

Sometimes, I see how much some bloggers intend to outshine each other in the blogosphere. This is strange. What I do like about blogging is that there is room for everyone to spread his message. There is one person out there that needs your message. That is why each and every one matters.

Efogator: How do you handle the SEO of your blog?
Ikechi: My SEO is based on the problems of my readers. I do keyword research based on what problems my readers are facing and then I write for my readers. Sometimes I check out topics and issues that are trending in my niche and talk about them.

Efogator: What are the 5 things you do not do as a blogger to keep you on the success path?
Ikechi: I don’t like to make fun of other people’s work just to be famous.
I am not a fan of following the crowd.
The essence of blogging is not about me
I don’t like to be an Imposter just to be viral.
I don’t believe in duplicating people’s work

Efogator: Which of the blogging platform do you prefer and why?
Ikechi: Presently, I use WordPress as my blogging platform but initially I was using Blogger before I made the switch. My reason is just purely by preference.

Efogator: In your opinion, why do so many bloggers fail and only few succeed?
Ikechi: I believe that most bloggers fail because they have the wrong mindset about blogging. Most people think that blogging is a get rich quick scheme and when they find out that it isn’t so, they quit blogging. Blogging takes hard work and some level of patience.

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Another reason some bloggers do not succeed in blogging is because they fail in the act of Reciprocation. They do not intend to build genuine relationships, make genuine comments or provide value to their readers yet they expect increase in traffic, loyal readership, sales and high level of engagement. No one sticks with whom he does not trust.




  1. Rohan Chaubey
  2. ikechi
  3. Vinay
    • ikechi
  4. Saurabh Tiwari
    • ikechi
  5. ikechi
    • Emebu
  6. Rachel
    • ikechi
  7. Yatin Khulbe
    • ikechi
  8. Jackson Nwachukwu
    • Emebu
      • ikechi
    • ikechi
  9. Yvonne I. Wilson
    • ikechi
  10. Deep Kumar
    • ikechi
  11. Adeel Sami
    • ikechi

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