How to write a search engine optimized Meta descriptions is a must know and do for every webmaster/blogger who desires to see good results. Meta descriptions are the description attribute of a website, the Meta description is a very important element of a website.
Search engine optimized Meta descriptions improve the click-through rates and the search engine result page (SERP) of your website.
What is Meta Description?
The Meta descriptions is a very important elements of your website’s content. The Meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.
In 2009, Matt Cutts, Google’s head of Webspam announced that neither meta descriptions nor meta keywords majors in Google’s ranking algorithms for web site.
However, he stresses that it is still very important to write a meta description as Google will sometimes use the summary (meta descriptions) in search results snippets (located below the URL) if the Search Engine believes it is an accurate synopsis of the page.
6 ways to write search engine optimized Meta descriptions:
1. Meta descriptions Should be Limited in Characters
Though there is no specified limit to this, however, Meta description that must produce results should be around 130 to 155 characters.
Though it depends on the words Google adds to your search result and how much they want to show. Google might for instance add the date to an article and that will reduce the number of characters.
2. Meta descriptions should include a call-to-action.
Words like “Hello, we have this OBC new product for your blogging success. Find out more!” This overlaps the active voice, but I wanted to emphasize it. It’s your sales text, where your product is the page that is linked, not the product on that page. Therefore, using words like “Learn more, Get it now, Try for free” serves better.
3. Meta descriptions should contain structured content.
If you have a product that stops comment spamming on blogs focusing on things like “The name of the creator, price of the product, 30 days free trial, big time bloggers that uses the product” could be a good idea. If the visitor is specifically looking for that product, chances are you don’t have to convince him. Things like price will trigger the click. Note that you could of course use rich snippets for this as well.
4. Meta descriptions should match the content.
This is important. When Google finds that your Meta descriptions trick the visitor into clicking, you might get penalized for such Meta description. This will probably increase your bounce rate which is a very bad omen. You must make sure the Meta description matches the content on the page.
5. Meta descriptions should be unique.
If your Meta description is a duplicate, user experience in Google search will be less. Although page titles might vary, all pages seem the same as all descriptions are the same. If you intentionally create a duplicate Meta description, it will be far better of that you left the Meta description empty and let Google pick a snippet from the page containing the keyword used in search.
6. Meta descriptions should contain the focus keyword.
Your focused keyword should be included in your search engine optimized Meta descriptions. If the search keyword matches text in the Meta description, Google will be more inclined to use that Meta description and make it bold in the search results. That will make the link more relevant.